PS5, Xbox Series X May Be Attainable in Wendy’s and Uber Eats Giveaway | Eater

"A national burger chain teamed up with Uber Eats and five popular Twitch streamers (Myth, Flight, ItsShafu, xChocoBars, and Tfue) to sell branded meals and run a Dec. 8–12 promotion where orders include an Uber Eats Prize Pass code that can be entered online for chances to win gaming merch, gift cards, and highly sought-after next-generation consoles like the PlayStation 5 and Xbox Series X. Building on prior gaming tie-ins (such as arcade-style games on Giphy), the campaign signals a deliberate shift toward streamer influencers to reach youth culture — leveraging Twitch’s huge daily audience and the streamers’ tens of millions of followers — and suggests celebrity gamers may become a common face of future fast-food promotions." - Jenny G. Zhang