"Many hoteliers, faced with the task of designing a hotel in an Alpine setting as awe-inspiring as Switzerland’s Crans-Montana, would opt for something safe and unremarkable, and convince themselves they’re letting the landscape take center stage. Crans Ambassador, on the other hand, takes a more active approach; this building aims to complement the majesty of the Alps, not cower before it, and thanks to its rakish angles and its monumental modern spaces, you’d have to judge it a success." - Tablet Hotels