South Korean-Japanese Fast Food Chain Lotteria Opens Its First U.S. Location in Orange County | Eater LA

"A major Japanese-Korean fast-food chain’s first U.S. outpost has arrived in Fullerton, debuting August 11 with limited hours and a wider grand opening on August 14. Founded in 1972 by Shin Kyuk-ho with its first location in Japan, the brand grew past 100 locations by 1977, expanded to South Korea in 1979, and now counts roughly 1,300 stores there and more than 1,600 worldwide. Known for unique fast-food dishes such as marinated bulgogi burgers, shrimp burgers, and fried chicken, the name is a portmanteau of Lotte and cafeteria. The Fullerton location hasn’t announced a full menu yet, but Instagram teases the famous shrimp and bulgogi burgers alongside the Jeonju Bibimbap Rice Burger served on gochujang-seasoned rice patties, while fan favorites like fried chicken (both by itself and in sandwiches) and mozzarella sticks will likely make appearances. The chain also tailors its menu to its location, so Southern California-based lovers should watch for Fullerton exclusives." - Rebecca Roland