"A highly visible wine-tour operator on historic Main Street known for its bright pink limos and packed party buses that frequently ferry groups of bachelorettes and celebratory crowds between stops. Supporters and the owner stress that the business aims to provide a safe, fun atmosphere and a local entrepreneurial success story, while critics and other business owners say the tours sometimes promote a party-centric vibe that can clash with the town’s more educational, upscale winery culture and contribute to public intoxication concerns." - Brittany Britto Garley