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"I was shocked when Hubig’s owners popped up on South Carrollton Avenue, just blocks from the Oak Street Po-Boy Festival, selling lemon and apple Hubig’s Pies — two of the brand’s most popular flavors — and reportedly sold out of at least 9,000 pies that day (an initial run of 7,000–7,500 by 12:30 p.m., plus another 2,000 rushed from the production facility). Founded in 1921 and long considered a New Orleans staple alongside beignets and pralines, Hubig’s suffered a five-alarm fire that destroyed its Marigny factory in 2012, and Otto and Drew Ramsey (and family) have spent the last decade trying to revive the brand amid several false starts that left residents skeptical, making this pop-up especially surprising. The company debuted a new website where customers can order a box of a dozen lemon, apple, or mix-and-match pies for $60 (boxes were available for order Monday morning), with other flavors like chocolate, coconut, peach, and pineapple and seasonal varieties such as sweet potato, blueberry, and cherry to follow; however, planned deliveries to Rouses, Robert’s, Winn-Dixie, Dorignac’s, and Zuppardo’s were delayed after the factory reported a “production error” and a machine breakdown, so some stores had not received shipments as of Monday morning." - Clair Lorell