Taco Bell’s Resort in Palm Springs: Everything You Need to Know | Eater

"A fast-food chain known for culture-driving menu items and experiments — including the Crunchwrap Supreme, Nachos Bellgrande, the 'fourth meal' concept, and playful innovations like a fried-chicken taco shell — that has developed a merch line and is now extending its brand into immersive hospitality. The company is testing whether fast-food hype can translate to pop-up hotel experiences and already operates a flagship restaurant with an active wedding chapel in Las Vegas; if the trial succeeds it may expand similar branded destinations and encourage competitors to create their own experiential offerings." - Greg Morabito