"Long known for industry-leading customer satisfaction (ranked #1), the chain’s pickle-laced crispy chicken sandwich has been the standout menu item and the focus of fierce customer loyalty. The company’s controversial political donations—having funneled millions to groups opposing same-sex marriage—have driven some diners to seek alternatives, and when a rival introduced a similar sandwich the brand publicly tried to assert ownership on Twitter, a move that was widely mocked and deepened the online fan feud." - Greg Morabito