"Martin House Brewing Company is famous for its Sour Pickle Beer, first released in August 2019. The beer was initially intended as a limited-time offering but became a year-round staple due to its popularity. This has led to a friendly rivalry with New Braunfels Brewing Company, which claims Martin House has been following their pickle beer innovations. Despite the claims, Martin House remains unfazed, with marketing director Shugg Cole expressing unfamiliarity with the issue." - Amy McCarthy