Cracker Barrel Adds Alcohol to Its National Menu for the First Time | Eater
"After 51 years operating as an old-fashioned, family-oriented “old country store,” the chain is adding alcohol to its menu for the first time: it tested beer, wine and mimosas at select locations earlier this year, has made the change permanent, and plans to expand to most locations by the end of 2020. Company spokespeople say offering beer and wine will reduce the “veto vote” — diners who would otherwise choose the restaurant but go elsewhere to have an alcoholic drink — especially at weekend dinners. The move mirrors pandemic-driven trends and relaxed liquor rules that have helped eateries survive by selling cocktails-to-go, bottled drinks and other alcohol options, and reflects a pragmatic pivot toward revenue generation. Observers note the decision also signals a departure from the chain’s longstanding image and controversial past employment policies — at one point prohibiting hiring of LGBTQ workers — and lawsuits alleging racial discrimination." - Jenny G. Zhang
